Gain clarity in complexity
Integration of data sources for a complete view of the customer is just the start. Extracting the most relevant insights and fostering a shared language empowers you to showcase the transformative impact of customer understanding on growth.
Having the business think more about the customer you want to win with will start to win heads and hearts.
Outcome: know your customers better than anyone else and which opportunities to respond to.
Prioritise your customer centric journey
Crafting your customer-first journey is a personalized endeavor; there's no singular path to success. Continuously identify the next best steps and allocate your limited resources strategically.
Initiate a sequence of purposeful, customer-centric actions tailored to meet the needs of your desired audience.
This intentional investment ensures the delivery of your desired value proposition and aligns with your corporate strategy.
Outcome: A plan that empowers you to play the game on your terms, fostering efficiencies, driving growth, and exceeding expectations.
Action for growth
Empower your organization to successfully deliver the plan - communicate, educate, and share accountability.
Having a common language and discussing outcomes in customer-centric terms breathe life into changes and enhance employee engagement.
Measure the customer outcomes you want to see and don't be surprised if you miss expectations if the implementation falls behind.
Outcome: Increased customer engagement and knowing you have the right strategy and how you can improve.
Bio
Adrian Newson
- Over 30 years of retail leadership experience
- Worked with retailers across The Americas, Europe, and Asia
- 22 years of consulting at dunnhumby
- Customer First Advocate
- Led businesses in South Korea & Ireland
- Managed Executive Relationships for 15 years
- Additional experience in eCommerce pure play, CPG, Convenience & Fashion Retail
- Bachelor's Degree in Retail Management